Task of the International Marketing Researcher free essay sample

Below I will outline the many problems/challenges that the international market researcher is likely to encounter. Defining the problem and establishing research objectives. (5) The research process starts with defining the research problem and creating detailed research objectives. (3) This can only be achieved if the researcher is able to translate vague research objectives into specific, measureable and attainable objectives. In known and familiar markets the researcher frequently begins with unclear and undefined clarity of the actual problem and this is further exacerbated when dealing in unknown and unfamiliar markets. 5) With sociocultural and economic markets differing so much from country to country, international market researchers must be able to adapt research questions and research instruments to varied markets. (6) One of the main considerations that researchers fail to recognise or include as part of their research is the inclusion of local culture and the failure to a lso include self-referencing criterion. So now what occurs is that the researcher deals with the problem/objective in exactly the same way they would if they were dealing with it in their own domestic market. We will write a custom essay sample on Task of the International Marketing Researcher or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is one of the most important aspects when conducting research in a foreign market and that is to understand the local market and recognise the SRC. For e. g. in Slavic countries (e. g. Slovakia), the national drink, Slivovica is often drank first thing in the morning to give one an adrenalin boost for the day whereas in South Africa if one were to drink a very high alcoholic drink so early in the day, one would be considered to be an alcoholic. If the researcher considers the SRC and is not blurred by the SRC and they ask the correct questions in the beginning phase of the process, they will be able to satisfactorily define the specific challenge and will be able to establish specific, measureable and attainable objectives. Problems of availability and use of secondary data. (5) Many first world and developed countries have masses of secondary data available. However in less developed and emerging countries there is very limited availability of secondary data. Even if there is data available, questions must be asked about the reliability, accuracy, comparability and validity of the data. If we consider the availability of data, some countries just don’t have any data available. For e. g. If we in South Africa wanted to conduct research in Burkina Faso about â€Å"living standards measurement† there is no data or research that has been composed. The researcher would struggle to find such information. If we consider reliability of data we would have to take the following into account: is the data collected reliable? For e. g. if a foreign country wanted to conduct research on the amount of people who have died in South Africa from AIDS in the nineteen nineties the South African government stated that only a limited number of people had died from AIDS. However, this figure was skewed as they did not take into account or failed to admit that when doctors completed a â€Å"Death Certificate† they stated that the patient died from pneumonia or TB etc and not from the main reason which was AIDS. So this turned out to be unreliable data. The researcher must consider the reliability of secondary data before attempting to utilise this information. If we look at comparability of available data we must consider the following: For e. g. if a researcher wanted to use census data from Angola, the last time a census was done was in 1970 and in turn this information would be very outdated and not comparable. If we consider the validity of secondary data we must always verify and interpret the data received very circumspectly. For e. g. if a researcher wanted to check the readership of South African daily newspapers in 2004, the information provided by the daily newspaper â€Å"ThisDay† would have been invalid as it inflated its readership to obtain more advertising and to receive increased advertising rates. To rectify and to validate the data received the researcher could have obtained actual records from the printing press to verify and compare figures of newspapers actually printed. Gathering primary data Once all secondary data is collected and it is not enough to answer the research questions satisfactorily, then the researcher must collect primary data to ensure that all the objectives are acceptably answered. There are two types of primary data collected: 1)Quantitative data is where data is collected and the researcher is able to quantify the amount of data collected. For e. g. a researcher would like to know how many people frequent a specific shopping mall. A survey is conducted which provides you with a specific amount of how many people frequent the shopping mall. )Qualitative data is where a person’s feelings, emotions and attitudes are required to determine a person’s thoughts for a specific topic. For e. g. Mugg Bean would like to enter the American market and they would first conduct qualitative research to determine what are the trends and restaurant concept that Americans are looking for in a restaurant. We cannot assume that if it works in South Africa t hat the exact same concept would work in America. Challenges of collecting primary data. (5) If we have clearly defined our research objectives, the next obstacle that awaits the international researcher is to ensure that all data collected addresses the research objectives accurately. However, when carrying out research for primary data, majority of challenges stem from either how cultures differ from country to country or the language barrier. †¢Ability to communicate opinions (5) We form opinions and attitudes about products from using them or seeing other people using them. If a person has not experienced or never seen the product, it is very difficult to form an opinion or attitude. For e. g. getting people’s opinions and attitudes about Automated washing powder who live in deep rural Africa †¢Willingness to respond (5) Respondents in other countries are not that willing to share information as readily. When providing data to a researcher, the researcher must consider that the respondents are culturally habituated and are hesitant to respond to research been conducted. Gender based questions could be offensive or culture can prevent a female from answering. When designing research surveys care must be taken not to offend the respondent’s privacy. (5) For e. g. n international company wanting to conduct research in Saudi Arabia and they send a female to carry out interviews; she would not get far, as only certain females can work in Saudi and it is also to do with respect. †¢Sampling in Field surveys (5) Sampling can only be considered to be accurate if there is dependable demographic data available. This makes it difficult for the researc her to have an adequate sample from which to conduct a valid and reliable survey if conducting research in a less developed market. In many markets there is a lack of means from where to extract information, i. . telephone directories, census data and any data needed for the research is either unavailable or outdated. This usually leaves the researcher to make an educated guess about what data is required, for e. g. if wanting to conduct research in Burkina Faso where a telephone directory is required as a source of information, the researcher would struggle as there are no telephone directories available. †¢Languages and comprehension (5) Researchers must be able to design their research questions so that all respondents are able to fully understand. When trying to conduct research in a foreign market, language barriers are one of the largest challenges that researchers have to deal with. To try and communicate the benefits of a product or service, the respondents are sometimes unable to fully understand the benefits and advantages so are unable to communicate their exact emotions/opinions/attitudes about that product or service. (2) People in different countries have different meanings of certain words. E. g. in South Africa when you speak to someone from an African culture, they sometimes include friends as their â€Å"sisters or brothers. Literacy is a huge concern in many undeveloped countries. For e. g. if a researcher wanted people from a rural part of Ivory Coast to complete a written questionnaire, he would definitely have no luck as their literacy levels are very low. It is critical that a native speaker of a country ensures that all questionnaires are written correctly without any faults in order to ensure that when th ey are completed, they are completed with the answers that are needed to complete the research design. For e. . if a South African wanted to conduct research in the UK and in the question wrote â€Å"Robots† instead of â€Å"Traffic lights† the respondents would be very confused. †¢Multicultural research (5) When companies want to enter other markets they must consider what they can and cannot use of their marketing mix before they continue with any facet of the marketing strategy. However when engaging multicultural research, many of these challenges further exacerbate the complexity of cross cultural similarities Multicultural research involves dealing with countries that have different languages, economies, social structures, behaviour, and attitude patterns† (Cateora and Graham, 2007, pg 2. 29) It is critical that these differences are considered when developing multicultural research. †¢Other challenges ?Gathering information outside of your countr y can be very time consuming and expensive. Conducting market research in Europe can take double the time and cost double the price than if you conduct the same research in the USA. Japan can be 3 to 4 times more expensive. (8) ? Lack of technological infrastructure available to conduct research. ?Level of researcher’s capabilities and skills in a foreign market. ?Interpreting and analysing data from less developed countries can present challenges for researchers from different sociocultural backgrounds. Also when interpreting and analysing data, researchers must be aware of all the challenges discussed above. For e. g. they must understand the attitude of the respondent’s attitude towards a specific product. Speed in collection and interpretation of research from various and geographically different markets can also present a challenge Opportunities of the Internet for international marketing research The internet is significantly revolutionising the way in which international marketing research is been conducted. This applies to the accessing of secondary and the collection of primary data. Literally day by day tens of thousands of new people are coming on line globally. With the internet the researcher has access to traditional sources of data and data that is only available on the internet. Primary data can also be collected via the internet. This can be done either by tracking respondents on a specific website or an electronic questionnaire can be completed online or can be sent to the respondent’s email address. An advantage is that once the questionnaires are completed they can be interpreted and analysed in real time and the responses can be automated. One of the biggest benefits with the internet is that you are able to collect samples worldwide. When a respondent visits a site their behaviour can be tracked and analysed. New product and service ideas can also be researched on the internet. A further benefit is that with a questionnaire a researcher can include things such as product facts, photos of products and can even include graphics and sounds. There are various other uses of the internet for research, such as online surveys, online focus groups, observational research etc. A researcher can even translate surveys into many languages quickly. A large benefit is the access to secondary data which was previously only available in print and there is almost immediate access to the data. The internet has clearly many advantages and even more benefits will materialise in the near future. (5) (1) Conclusion The international researcher clearly has many multifaceted challenges ahead of him, which vary from country to country. Even with all these challenges the market researcher is expected to present research that is accurate and correct and is received speedily. The successful researcher will consider all the above challenges and seek out creative ways to ensure that the research is of the highest quality and seek the best way forward to deal with the increasingly fast paced competitive global environment.

The beliefs and practices associated with Holy Communion Essays

The beliefs and practices associated with Holy Communion Essays The beliefs and practices associated with Holy Communion Paper The beliefs and practices associated with Holy Communion Paper Holy Communion is a practice performed by Christians, for a number of reasons relating to belief and worship. While the ways in which Holy Communion is celebrated differ among the churches, communion prayers tend to revolve around the story of the last supper and the act of Christ giving his disciples bread and wine, and declaring it as his body and blood. This is the story of the last supper, the last meal Jesus shared with his disciples on the night of the Passover before he was betrayed by Judas, arrested and then executed. During the meal Jesus and his disciples were at the supper table and he broke some bread, gave it to his disciples and said, This is my body which is given for you. Every time you eat bread, think of me. Jesus took a cup of wine and gave it to the disciples and told them to drink from the cup and said, This wine is my blood that will be shed to remove the sins of all who come to believe in me and it is the start of a new agreement between God and mankind. The significance of this event, has been interpreted by the churches in different ways, which in turn has led to the variety of ways in which Communion is practiced among the churches. Both the beliefs and practices associated with Holy Communion differ significantly from church to church. While the majority of churches practice Holy Communion, there are a few churches that dont practice it at all, such as the Salvation Army and the Quakers. While there are some differences in the way that Communion is celebrated between the Orthodox and Roman Catholic churches (both high churches) the difference between the Roman Catholic church and Methodist church (low church) is far more substantial. There are two fundamental differences. The first and perhaps the most important difference is in the interpretation by each church of the way in which celebrating Holy Communion affects the individual taking part. This is known as the issue of belief associated with Holy Communion. This is explained in more detail in the paragraphs below. The second important difference, one that is easier to recognise, is in the way in which churches prepare for and perform Holy Communion. While some churches continue to adopt traditional methods to perform Holy Communion others adopt a far more informal approach. The high churches, such as the Roman Catholic and Orthodox, stick to very traditional methods and attach central importance to taking Holy Communion. By contrast low churches such as Baptist and Methodist, while they do celebrate Holy Communion, they do not regard it as being any where near as important as the higher churches, and tend to celebrate it in a much more relaxed and informal manner. The following are examples of how individual churches perform Holy Communion and the reasons they attach different levels of importance to it. Catholics refer to Communion as the Eucharist and practice it in a very traditional way. The first thing to note is that while some churches celebrate Communion on a weekly or more infrequent basis, Catholics can take Communion every day. It is not a requirement for Roman Catholics to go every morning but it is strongly encouraged by the church to attend Communion (Mass) as often as possible and at least once a week. This explains why Communion is so very important for Roman Catholics and is often described as the central form of catholic worship. The only person allowed to administer Communion is a validly ordained Priest acting in the role of Christ. In other words, the Priest represents Christ and his body and his blood are represented by wafers made from wheat (called the host) and wine made from grapes. Catholics believe that the Holy Spirit is contained within the wafers and the wine and that in the act of receiving communion the congregation is taking in the Holy Spirit. It is therefore central to the Catholic faith, so much so that they believe that by taking communion they are taking in the strength of the Holy Spirit which will help them lead a life free of sin. The quotation from John 6:53 sums up the overall belief held by Roman Catholics In Communion, we are eating the True Body and Blood of Jesus Christ, without which you shall not have life in you. Their interpretation of the story of the bread and wine is very literal. Communion can only be taken by those who have been baptised into the Catholic faith and have taken their First Holy Communion. This usually happens around the age of 7 or 8. The traditional Catholic church service (mass) follows a set format (liturgy) and concludes with the taking of Communion. During Communion wafers are used instead of bread, fermented wine is used which is taken from a shared chalice. The priest holds up the wafer as he says, the body of Christ and hands it over to the person receiving communion at which point this person would say, Amen. Then the priest pours out the wine and says, The blood of Christ at which point the person receiving communion takes the chalice and says, Amen. Any leftover bread or wine is either eaten by the priest or kept as reserved sacrament for the infirm in the parish. This routine tends to differ only very slightly between the high churches. The low churches have a much less traditional way of celebrating communion, which tends to link to the fact that they believe the bread and wine only represent the body and blood of Christ in a metaphorical sense, but that by performing communion they are only reminding themselves of Jesus, and believe that his spirit is no more present than usual. For example, Baptist and Methodist churches also hold Communion, which they call the Lords Supper, but they use less traditional methods of practice and hold it in lower regards. The members of these lower churches do not actually accept the belief that Jesus spirit is present within the bread and wine, and so do not take the service as seriously, but they do perform the Lords Supper with the intention of remembering Jesus. The argument used by these lower church members to support their views is that Jesus meant the bread and wine was his body and blood in a metaphorical sense, and the phrase they value most during the Last Supper is when Jesus said, Do this in memory of me. A typical Baptist communion takes place monthly and the only qualification necessary to receive The Lords Supper is a membership with the church. Examples of how the Baptist version of communion differs from the higher church versions of communion are the fact that a table is used instead of an altar, there is no set form (Liturgy), there is no main service and there is no need for an ordained minister. Bread is used but instead of wine they either use unfermented wine or fruit juice and instead of drinking this from a shared chalice they have individual glasses. The people receiving the Lords Supper remain in their seats while receiving it and they all drink at the same time. Any bread left over is given away and any unfermented wine or fruit juice is returned to the bottle. It is clear to see that from the differences in practice, the lower churches believe Communion to be less important. For example, the fact that they return the wine or juice to the bottle shows that they do not believe it to be the blood of Christ, as otherwise they would treat it with higher respect. Methodists also receive communion in a less traditional way but they do have a main service while taking Communion and an ordained minister is necessary. They also would have to go up to the table to receive The Lords Supper and do not all drink at the same time. Other churches, such as the Church of England would celebrate Communion, or as it is known in the Church of England, Eucharist, in an almost identical way to the Roman Catholic church, the only differences being that they use both an altar and a table and they may also use bread instead of wafers. This almost identically shared practice displays almost identical beliefs shared by both members of the churches regarding communion. Christians that do not have a specific building in which to worship and attend communion often practice their religion at home alone or with others in what is called a house church. The practices will remain roughly the same from house to house, due to a lack of an altar or ordained minister, but the beliefs will vary depending on the individual receiving Communion.

Good Essay

Good Essay Good Essay Good Essay Good writers are not born, they are trained. Similarly, good essays are written with inspiration and patience.   Yes, you cannot write a good essay rushing through writing.   You should give your mind an opportunity to think about the topic, to generate supporting details, to organize your writing, and proofread the drafts.   Below is the short sample of good essay.   Do not copy it!   Read it and make notes.   Pay attention to the sentence structure and paragraphing. If you need help with your own writing, do not hesitate to request professional essay writing help at our site.   Our essay writing services are affordable, legal, and absolutely confidential.   There is also a free blog with numerous sample essays, term papers, research papers and much in our writing blog. Good Essay Sample Any attempt to understand the female preponderance in depression must explain both the long-term and the short-term trends. Conventional explanations have assumed that the female preponderance in depression has been a long-term trend. Most of the studies do support this, and the data that exist from the nineteenth century indicate a female preponderance of depression. These enduring trends can be interpreted as supporting either the biological or the social status theories. On the other hand, recent evidence suggests short-term trends. There has been an increase in the rates of depression, especially among young women, manifested by rising suicide attempt rates among young women and by high attendance by women at psychiatric outpatient clinics. This has prompted speculation about the possible role of recent historical changes, especially the presumed pathogenic pressures of modern life. Rising expectations, increased life events, separations, and loss of attachment bonds are all risk factors of depression that have been suggested as mechanisms by which social change can be psychic stressors. These stressors are proposed to have a greater impact on women because of their more vulnerable social position. Rate increases in depression have been reported to have occurred during earlier periods of rapid social change. Schwab has pointed to possible historical parallels to the current era in late Elizabethan and early seventeenth-century England, when depression was described to have reached epidemic proportions. Similarly, Rosen, citing the example of late eighteenth-century England, quotes Edgar Shepherd who, attributing the rise in mental illness to the "wear and tear of a civilization," speculated on the reasons for the differential prevalences of mental disorder between the sexes. Rising expectations, access to new opportunities, and efforts to redress the social inequalities of women have been suggested as further explanation for the recent increase in depression among women. Depressions may occur not when things are at their worse, but when there is a possibility of improvement and a discrepancy between one's rising aspirations and the likelihood of fulfilling these wishes. The women's movement, governmental legislation, and efforts to improve educational and employment opportunities for women have created higher expectations. Social and economic achievements often have not kept pace with the promises, especially in a decreasing job market and where long-standing discriminatory practices perpetuate unequal opportunities. These new role expectations may also create intrapsychic personal conflicts, particularly for those women involved in traditional family tasks but who also desire employment and recognition outside the family. Good Essay Writing Service If writing is a nightmare for you, do not panic! We offer a solution - customized assistance. Our writing service is individual. It means that your essay is written from scratch by an experienced and responsible writer who meets deadlines and follows instructions.   Your completed essay will not be posted online, never!   We guarantee confidentiality and unlimited revisions.

ROLE OF GOVERNMENT slp Coursework Example | Topics and Well Written Essays - 750 words

ROLE OF GOVERNMENT slp - Coursework Example Discussion Market Structure Market structure is basically the environment, within which a firm produces and sell its product. A market structure is basically selected on the basis of the number of similar firms in the market, the ease of entry and exit of firms and the degree of product differentiation. Based on the definition, the market structures are mainly divided into various forms. Four of the most common form of market structure is listed here under: Monopolistic market structure: In this form of market structure there exist numerous numbers of firms each having a small proportion of the market share with slight differentiation in the product manufactured by each firm. Oligopoly: In this form of market structure small number of firms together controls the majority of the markets share. Monopoly: In this form of market structure the entire market is controlled by a single producer. Perfect Competition: Perfect competitions are a market structure where there is no barrier to ent ry and where unlimited number of buyers and producers do exist. Modern market is considered to be a perfect competition from of market structure (East Tennessee State University, n.d.). ... mpetitors such as Burger King, KFC, and Subway among others and is considered to be one of the most preferred brand among other fast food chain business (Kew, 2013). Role of Government Supporting the Fast Food Industry Fast Food Industry is considered to be one of the leading industries that are expanding at rapid speed. The role of government relating to the fast food industry can be witnessed from the past. It has been viewed that during the initial stage of development of the fast food industry, the government of different countries helped the particular sector to diversify in their country by providing them license and work permit. It is also worth mentioning that the different standards set by the government also helps the industry to set standards, thereby assisting them to produce quality products which results in attracting more customers. Additionally, it has also been observed that the FDI rate for fast food industry is considerably low in comparison to other industrial sec tors in different countries. In this stand, the cash inflow for the fast food sectors reduces, which result in the increase of the cost of the products. In this aspect, such situations are usually mitigated by governmental strategies and interference (Makki, Somwaru and Bolling, n.d.; Food Authority, n.d.). Patent Patent in general is the right given to a producer by the government that restricts other companies or business to produce similar products. It has been viewed there exist two form of patent one with an time limit that restricts similar firms to produce the product within the speculated time mentioned and the other form of patents where the company are the sole owner the product i.e. no other firm can produce similar product. With reference to the mentioned scenario it can be

Nursing theory Essay Example | Topics and Well Written Essays - 250 words - 1

Nursing theory - Essay Example Nightingale’s environment metaparadigm is informed by the aforementioned tenets. The focus here is the link between the environment and health. Nightingale argues that the environment informs nursing practices in one way or another. For instance, unsanitary conditions pose health risks and vice versa. The ventilation, light, warmth, effluvia, and noise tenets can be altered to influence the outcome of nursing practices. Johnson’s metaparadigm is informed by social bonds, dependency, ingestion, elimination, procreation and gratification, aggression, and achievement tenets (Walker & Avant, 2011). The application of these tenets is broad and wide in relation to the nursing practice. Their integration into the nursing practice influence health completeness under the health context metaparadigm. Finally, Watson’s tenets include altruistic value system, faith and hope, trust, sensitivity, feelings, solution to problems, teaching and learning, addressing human needs, countering phenomenological forces, and enhancing an environment that is supportive (Walker & Avant, 2011). Tenets related to Watson are spread across the four aforementioned metaparadigms that inform nursing

Inner Conflict in Gaines A Lesson Before Dying Essay -- Lesson Before

Inner Conflict in Gaines' A Lesson Before Dying   Ã‚  Ã‚  Ã‚  Ã‚   "They sentence you to death because you were at the wrong place at the wrong time, with no proof that you had anything at all to do with the crime other than being there when it happened. Yet six months later they come and unlock your cage and tell you, We, us, white folks all, have decided it’s time for you to die, because this is the convenient date and time" (158). Ernest J. Gaines shows the internal conflicts going through the mind of Mr. Wiggins in his novel A Lesson Before Dying (1933). Mr. Wiggins is struggling through life and can’t find his way until he is called upon against his own will to help an innocent man, Jefferson. The help is not that of freeing him at all. Jefferson will get the death penalty no matter what. It is that of making him a man. When Jefferson’s defender tried to get him off the death penalty he called Jefferson a stupid hog, not even a boy. Mr. Wiggins wants to leave the town and everyone in it except for Vivia n, his girlfriend, behind, but he can’t or won’t. Everything is hanging in the balance of what happens to Jefferson. Mr. Wiggins is characterized through a series of changes with the help of one man, Jefferson, throughout A Lesson Before Dying mainly shown in spoken quotes.   Ã‚  Ã‚  Ã‚  Ã‚   Mr. Wiggins stubborn attitude is shown very early when he says, " ‘Suppose I was allowed to visit him, and suppose I reached him and made him realize that he was as much a man as any other man; then what? He’s still going to die. . . So what will I have accomplished? What will I have done? Why not let the hog die without knowing anything?’ " (31). The way he uses hog is important in knowing that he doesn’t give a lick what happens to this kid. He was talki... ...‘I saw the transformation, Grant Wiggins. . . He never could have done that. I saw the transformation. I’m a witness to that’ " (254). Paul did see the transformation of Jefferson right before he was executed by the electric chair. Jefferson was the only one in the room not scared and he took it like a man.   Ã‚  Ã‚  Ã‚  Ã‚   Mr. Wiggins is changed in this novel through many internal conflicts that he never could have accomplished without one brave man, Jefferson. The voice he uses is not obvious, but it is there. Mr. Wiggins finally learns that anyone could leave his small town behind; they just need a little help along the way. One final quote sums up all the pains and triumphs Grant has with Jefferson, "Yes, I told myself. It is finally over" (252). Works Cited Gaines, Ernest J. A Lesson Before Dying. New York: Vintage Books Division of Random House, Inc., 1994.

Having A Sense Of Being Different Essay

Normalcy is almost impossible to define however we can all identify those which society considers being abnormal. For those who fit into this category, belonging can be a difficult achievement. It is important to take into account what is to be normal however why some people have a sense of being different as well. Those who are considered different can find it difficult to belong however for some this is the desired outcome. Mundooroo’s text Wild Cat Falling explores the ideas of having a sense of identity and belonging and how difficult it can be when you are different. Being normal can be difficult to understand. In society there are rules, values and expectations which ‘normal’ people follow. They provide people with a sense of purpose and belonging as if they are a significant part of a group. It also provides people with stability, security and safety. Belonging to a community with shared rules and values can be a given such as a student at school. Students are generally required to wear uniform so they can be identified as a student. They are also required to respect teachers and call them by their names as well as raising your hand in class if you have a question. This is an expectation that schools have administered over the years and is considered general behaviour and ‘normal’ in a school environment. The protagonist in Wildcat Falling is an aboriginal boy who attends school and lives in a house, which the Noongar kids call the ‘†a-di-dah house†. His father was white therefore he was sent to school as an expectation of white people however kids similar to him from both aboriginal parents can’t afford to go to school and see Wildcat as ‘different’. This makes it difficult for him to find where he belongs and they call him â€Å"a cocky in a cage†. Normal is the values and expectations people follow to feel secure and safe and is if they belong. It may be all well and good to be normal, but some people have a sense of being different which can make it difficult to belong. It can be hard for some people because they just don’t fit into ‘normal’ societal expectations for example 1950s gay men and women. It was deemed very abnormal to be attracted to the opposite sex as it also goes against religious beliefs.  People with a physical disability and mental health issues can also find it very difficult to belong as people in society aren’t always educated about them therefore don’t understand or accept their situation as they are not familiar with it. This can be very degrading towards people with disability and make their lives difficult to lead. Like these people, Wildcat finds it difficult to feel as though he belongs. In order to gain that feeling, he alters his arrest so that he could be put into solitary confinement. â€Å"After solitary the prison accepted me as if I had never been accep ted outside. I belonged†. In this aspect he was recognised as ‘tough’ by the other prisoners and wasn’t rejected. Being different can make it hard not to be rejected by society. In many cases people choose not to belong however as they reject societal norms such as Emos for example. Yes, they look and act different to ‘ordinary’ people. They have the desire to attract attention by the way they dress and present themselves. Emos are stereotyped as depressed people who cut themselves, have dark hair that covers most of their face as well as wearing black clothes. That however is an extremely stereotypical view of emos. They are appropriately considered to poses very strong emotions, hence the word emo. They choose to outwardly express themselves unlike majority of society that choose to often keep their emotions neutral due to fear of judgment and the desire to belong and feel valued by others. Wildcat sees the world as a â€Å"fake heaven† and jail as a refuge. He doesn’t want to belong in society because he finds it â€Å"unrealistic† and believes released people will â€Å"fail and fail†. Therefore having that abnorm al sense can make it difficult to belong however that can ultimately be the desired outcome for many. Normal and different have many aspects that define them both. To be normal can be influenced by values and expectations, which if they aren’t generally followed can lead people to be viewed as different. Despite all of this, many people find it hard to belong by being different and others simply don’t seek to be the same in any way. Many people in society do want to stand out and be different. EOD: This essay is designed to engage an audience of year 12 students who are familiar with the ideas of the context â€Å"Identity and Belonging†. I have chosen to adopt and expository form in order to enable me to explore my key ideas in a formal style at writing. I have chosen formal language in order to convey my message in a manner that will ensure my audience understands what I am exploring. My expository essay will address the big ideas of what it is to be normal, how some people find it hard to belong if they are different and how some people don’t want to be accepted in response to the prompt. My essay will utilize both outside references and references to the text Wildcat Falling in order to support my big ideas.