Tuesday, December 31, 2019
Definition and Examples of Essays or Compositions
The term essay comes from the French for trial or attempt. French authorà Michel de Montaigne coined the term when he assigned the title Essais to his first publication in 1580. In Montaigne: A Biography (1984), Donald Frame notes that Montaigne often used the verb essayer (in modern French, normally to try) in ways close to his project, related to experience, with the sense of trying out or testing. An essay is a short work of nonfiction, while a writer of essays is called an essayist. In writing instruction, essay is often used as another word for composition. In an essay, an authorial voiceà (or narrator) typically invites an implied readerà (the audience) to accept as authentic a certain textual mode of experience.à Definitions and Observations [An essay is a] composition, usually in prose.., which may be of only a few hundred words (like Bacons Essays) or of book length (like Lockes Essay Concerning Human Understanding) and which discusses, formally or informally, a topic or a variety of topics.(J.A. Cuddon, Dictionary of Literary Terms. Basil, 1991)Essays are how we speak to one another in print ââ¬â caroming thoughts not merely in order to convey a certain packet of information, but with a special edge or bounce of personal character in a kind of public letter.(Edward Hoagland, Introduction, The Best American Essays: 1999. Houghton, 1999)[T]he essay traffics in fact and tells the truth, yet it seems to feel free to enliven, to shape, to embellish, to make use as necessary of elements of the imaginative and the fictive ââ¬â thus its inclusion in that rather unfortunate current designation creative nonfiction.(G. Douglas Atkins, Reading Essays: An Invitation. University of Georgia Press, 2007) Montaignes Autobiographical EssaysAlthough Michel de Montaigne, who fathered the modern essay in the 16th century, wrote autobiographically (like the essayists who claim to be his followers today), his autobiography was always in the service of larger existential discoveries. He was forever on the lookout for life lessons. If he recounted the sauces he had for dinner and the stones that weighted his kidney, it was to find an element of truth that we could put in our pockets and carry away, that he could put in his own pocket. After all, Philosophy ââ¬â which is what he thought he practiced in his essays, as had his idols, Seneca and Cicero, before him ââ¬â is about learning to live. And here lies the problem with essayists today: not that they speak of themselves, but that they do so with no effort to make their experience relevant or useful to anyone else, with no effort to extract from it any generalizable insight into the human condition.(Cristina Nehring, Whatââ¬â¢s Wr ong With the American Essay. Truthdig, Nov. 29, 2007) The Artful Formlessness of the Essay[G]ood essays are works of literary art. Their supposed formlessness is more a strategy to disarm the reader with the appearance of unstudied spontaneity than a reality of composition. . . .The essay form as a whole has long been associated with an experimental method. This idea goes back to Montaigne and his endlessly suggestive use of the term essai for his writing. To essay is to attempt, to test, to make a run at something without knowing whether you are going to succeed. The experimental association also derives from the other fountain-head of the essay, Francis Bacon, and his stress on the empirical inductive method, so useful in the development of the social sciences.(Phillip Lopate, The Art of the Personal Essay. Anchor, 1994) Articles vs. Essays[W]hat finally distinguishes an essay from an article may just be the authors gumption, the extent to which personal voice, vision, and style are the prime movers and shapers, even though the authorial I may be only a remote energy, nowhere visible but everywhere present.(Justin Kaplan, ed. The Best American Essays: 1990. Ticknor Fields, 1990)I am predisposed to the essay with knowledge to impart ââ¬â but, unlike journalism, which exists primarily to present facts, the essays transcend their data, or transmute it into personal meaning. The memorable essay, unlike the article, is not place or time-bound; it survives the occasion of its original composition. Indeed, in the most brilliant essays, language is not merely the medium of communication; it is communication.(Joyce Carol Oates, quoted by Robert Atwan in The Best American Essays, College Edition, 2nd ed. Houghton Mifflin, 1998)I speak of a genuine essay because fakes abound. Here the old-fashioned term po etaster may apply, if only obliquely. As the poetaster is to the poet ââ¬â a lesser aspirant ââ¬â so the average article is to the essay: a look-alike knockoff guaranteed not to wear well. An article is often gossip. An essay is reflection and insight. An article often has the temporary advantage of social heat ââ¬â whats hot out there right now. An essays heat is interior. An article can be timely, topical, engaged in the issues and personalities of the moment; it is likely to be stale within the month. In five years it may have acquired the quaint aura of a rotary phone. An article is usually Siamese-twinned to its date of birth. An essay defies its date of birth ââ¬â and ours, too. (A necessary caveat: some genuine essays are popularly called articles ââ¬â but this is no more than an idle, though persistent, habit of speech. Whats in a name? The ephemeral is the ephemeral. The enduring is the enduring.)(Cynthia Ozick, SHE: Portrait of the Essay as a Warm Body. The Atlantic Monthly, September 1998) The Status of the EssayThough the essay has been a popular form of writing in British and American periodicals since the 18th century, until recently its status in the literary canon has been, at best, uncertain. Relegated to the composition class, frequently dismissed as mere journalism, and generally ignored as an object for serious academic study, the essay has sat, in James Thurbers phrase, on the edge of the chair of Literature.In recent years, however, prompted by both a renewed interest in rhetoric and by poststructuralist redefinitions of literature itself, the essay ââ¬â as well as such related forms of literary nonfiction as biography, autobiography, and travel and nature writing ââ¬â has begun to attract increasing critical attention and respect.(Richard Nordquist, Essay, in Encylopedia of American Literature, ed. S. R. Serafin. Continuum, 1999) The Contemporary EssayAt present, the American magazine essay, both the long feature piece and the critical essay, is flourishing, in unlikely circumstances...There are plenty of reasons for this. One is that magazines, big and small, are taking over some of the cultural and literary ground vacated by newspapers in their seemingly unstoppable evaporation. Another is that the contemporary essay has for some time now been gaining energy as an escape from, or rival to, the perceived conservatism of much mainstream fiction...So the contemporary essay is often to be seen engaged in acts of apparent anti-novelization: in place of plot, there is drift or the fracture of numbered paragraphs; in place of a frozen verisimilitude, there may be a sly and knowing movement between reality and fictionality; in place of the impersonal author of standard-issue third-person realism, the authorial self pops in and out of the picture, with a liberty hard to pull off in fiction.(James Wood, Reality Effec ts. The New Yorker, Dec. 19 26, 2011) The Lighter Side of Essays: The Breakfast Club Essay AssignmentAll right people, were going to try something a little different today. We are going to write an essay of not less than a thousand words describing to me who you think you are. And when I say essay, I mean essay, not one word repeated a thousand times. Is that clear, Mr. Bender?(Paul Gleason as Mr. Vernon)Saturday, March 24, 1984Shermer High SchoolShermer, Illinois 60062Dear Mr. Vernon,We accept the fact that we had to sacrifice a whole Saturday in detention for whatever it was we did wrong. What we did was wrong. But we think youre crazy to make us write this essay telling you who we think we are. What do you care? You see us as you want to see us ââ¬â in the simplest terms, in the most convenient definitions. You see us as a brain, an athlete, a basket case, a princess and a criminal. Correct? Thats the way we saw each other at seven oclock this morning. We were brainwashed...But what we found out is that each one o f us is a brain and an athlete and a basket case, a princess, and a criminal. Does that answer your question?Sincerely yours,The Breakfast Club(Anthony Michael Hall as Brian Johnson, The Breakfast Club, 1985)
Sunday, December 22, 2019
John Steinbeck s Of Mice And Men - 866 Words
Imagery is a way for humans to see without seeing. John Steinbeckââ¬â¢s Of Mice And Men uses this in an animistic way. The main subjects to this are the environment and the main character, Lennie. In the novel, Lennie is constantly traveling with his best friend George looking for work. Lennie has some mental disabilities so it is hard to stay anywhere long because he always does something wrong. However, when they find a farm to work on, Lennie accidentally kills a woman and George feels that he is forced to put Lennie out of his misery by killing him. Uses of animal imagery in the novel include the bear and horse description, the dog being killed, and the snake gliding across the water. Steinbeck uses animal imagery to show the reader how to better understand the characters and the environment in a more influential way. The use of the bear and the horse provides a foundation upon which the reader can understand Lennie. While Lennie and George are walking, Lennie is being described as ââ¬Å"dragging his feet a little, the way a bear drags his pawsâ⬠(Steinbeck 2). This accomplishes the idea of Lennieââ¬â¢s body and mind. When one hears of dragging feet like a bear, he or she should immediately think of clumsiness. His clumsiness eventually leading to the death of a woman. The main reason that Steinbeck uses this imagery is to portray the image of a bear in the mind of readers when he or she thinks of Lennie. Another example of animal imagery is when Lennie is drinking from the lake and heShow MoreRelatedJohn Steinbeck s Of Mice And Men1248 Words à |à 5 PagesIn Steinbeck s novel Of Mice and Men, He uses imagery many times to create a realistic setting and plot. Steinbeckââ¬â¢s depiction of migrant workers and their daily complications during the depression are objectively precise due to his use of imagery with idioms, dreams, nature, loneliness and animal imagery. The main theme of the book transpires to be loneliness and fate. While George and Lennie, the main characters have a synergetic relationship, fate steps in and does away with their dreams, whichRead MoreJohn Steinbeck s Of Mice And Men897 Words à |à 4 Pagesthat we possess. Many people feel certain emotions based on events that have taken place in their lifetime or how they were raised throughout their childhood. In John Steinbeckââ¬â¢s Of Mice and Men, he portrays the feelings of isolation and loneliness in three different characters. Georgeââ¬â¢s isolation is illustrated in Steinbeckââ¬â¢s, Of Mice and Men. George expresses many hard feelings towards Lennie at the opening of this story. ââ¬Å"ââ¬Ë...youââ¬â¢re a lot of trouble,ââ¬â¢ said George. ââ¬ËI could get along so easy and soRead MoreJohn Steinbeck s Of Mice And Men1243 Words à |à 5 Pagesis what John Steinbeck achieves by portraying this through the characters in his novella Of Mice and Men. The main characters are affected by loneliness in their own different way throughout the novella. rf The loneliness is maintained by the challenges that the characters have to face, and they sustain those challenges of being inhumane towards each other. Crook, a figure in the story who experiences discrimination encounters the challenge of race, due to the bookââ¬â¢s setting in the 1930ââ¬â¢s duringRead MoreJohn Steinbeck s Of Mice And Men1080 Words à |à 5 Pagesââ¬Å"I want you to stay with me Lennie. Jesus Christ, somebodyââ¬â¢d shoot you for a coyote if you was by yourself.â⬠The novel Of Mice and Men by John Steinbeck shows the relationship between two migrant workers in the 1930s, George and Lennie, along with the other members on the new ranch that they began working on. Georgie and Lennie dreamed of following the American Dream and owning their own patch of land and the novel revolves around the dream and the obstacles that stand in their way. Lennie, a strongRead MoreJohn Steinbeck s Of Mice And Men2167 Words à |à 9 Pagesjobs. In John Steinbeckââ¬â¢ s Of Mice and Men, George Milton and Lennie Small wander through California in search of a new job that would help them make enough money to live their American dream on ââ¬Å"the fatta the lanââ¬â¢Ã¢â¬ (Steinbeck 14). George and Lennieââ¬â¢s hard work and determination is not enough for them to live their dream. Lennie has a mental disability that slows the two friends down from living their dream; they have to run from job to job because of Lennieââ¬â¢s unintentional actions. Steinbeck incorporatesRead MoreJohn Steinbeck s Of Mice And Men1286 Words à |à 6 PagesThe realistic fiction novella Of Mice And Men by John Steinbeck explains the journey of two migrant farm workers. Lennie and George are forced to overcome the Dust Bowl and The Great Depression around 1938. This makes jobs even harder to come by because everyone wanted one. Lennie and George were kicked out of Weed and they now work at a ranch in Soledad. At the new farm the friendship between Lennie and George becomes harder to maintain. The people on the farm are all different shapes, sizes, andRead MoreJohn Steinbeck s Of Mice And Men1448 Words à |à 6 Pages In the novella, Of Mice and Men, John Steinbeck discusses the idea of loneliness and how people who work at the ranch have no family and no future in lives. He indicates that all people at the ranch are lonely, but he specifically uses a few characters to highlight their state of being lonely and more miserable than the others. He emp hasizes the loneliness of ranch life during the Great Depression, and shows how people are willing to try and find friendship in order to escape from the state ofRead MoreJohn Steinbeck s Of Mice And Men1360 Words à |à 6 Pagesfeeling, thinking and acting in everyday life. In the story Of Mice and Men by John Steinbeck, a duo of farmers, George and Lennie, search for work wherever they can. Their dream of having a farm of their own is coming into reach, while George has to wield Lennie away from the temptation of Curleyââ¬â¢s wife and the reality of what Lennie can do. John Steinbeck uses characterization to illustrate the nature of human existence. Steinbeck portrays George as a man who tries to help, and helps others soRead MoreJohn Steinbeck s Of Mice And Men1205 Words à |à 5 Pagesand the time period of John Steinbeck s novella, Of Mice and Men, exemplifies the idea that people from minorities are held back from achieving their version of the ââ¬ËAmerican Dreamââ¬â¢. This goes to prove not everyone will overcome the overbearing tidal waves of their hardships, which makes the American Dream nothing more than a dream to them. Crooks, the black stable hand, faces discrimination due to his skin color as this unfortunately was common in the 1930ââ¬â¢s. John Steinbeck uses Crooksââ¬â¢ situationRead MoreJohn Steinbeck s Of Mice And Men968 Words à |à 4 PagesSolidifying the theme of John Steinbeckââ¬â¢s Of Mice and Men, the protagonist George expresses his significant loneliness despite a strong kinship with his friend Lennie, ââ¬Å"ââ¬â¢I ainââ¬â¢t got no peopleâ⬠¦ I seen the guys that go around the ranches alone. That ainââ¬â¢t no goodââ¬â¢Ã¢â¬ (41). Published in 1937, amidst the horrific turmoil of the Great Depression, Steinbeckââ¬â¢s novella struck a sensitive chord with readers. Set in the heart of Californiaââ¬â¢s Central Valley, this story follows two men, George and Lennie, as they
Saturday, December 14, 2019
Essay About The Rights Of Men Free Essays
1. Copy and paste the introduction to your essay in the space below. what is the Declaration of the Rights of Man and of the Citizen 2. We will write a custom essay sample on Essay About The Rights Of Men or any similar topic only for you Order Now Using techniques learned in this lesson, write the conclusion to your essay in the space below. In August 1789 a fundamental document of the French Revolution and in the history of human rights It defined the individual and the collective rights of all the estates of the realms universal. Influenced by the doctrine of ââ¬Å"natural rightâ⬠, the rights of man are held to be universal: valid at all times and in every place, pertaining to human nature itself. It became the basis for a nation of free individuals protected equally by law. It is included in the preamble of the constitutions of both the Fourth French Republic (1946) and Fifth Republic (1958) and is still current. Inspired in part by the American Revolution, the Declaration was a core statement of the values of the French revolution and had a major impact on the development of liberty and democracy in Europe and worldwide. Now, letââ¬â¢s break your conclusion apart to show the different techniques you used. 3. How did you connect your introduction and your conclusion? (Did you use a similar technique, repetition of a significant word or phrase, etc.?) Explain. I did use some of the techniques but iââ¬â¢m not really sure if theyââ¬â¢re right but i am sure that i used the signals closure 4. Copy and paste the words or sentence that signals closure of your essayà that the Declaration was a core statement of the values of the French revolution and had a major impact on the development of liberty and democracy in Europe and worldwide. 5. Copy and paste the sentences that synthesize your ideas. Remember,à synthesis combines the main ideas of your essay AND comments on the significance of those ideas. It is included in the preamble of the constitutions of both the Fourth French Republic (1946) and Fifth Republic (1958) and is still current. 6. Copy and paste the sentences that answer the question from the prompt: What conclusion or implications can you draw? (It is okay if you have these sentences as a part of your synthesis or challenge to your audience. Include them here as well. It is also okay if these sentences are separate from those two elements.) It is included in the preamble of the constitutions of both the Fourth French Republic (1946) and Fifth Republic (1958) and is still current. 7. Copy and paste the sentences from your conclusion that challenge your audience to think, feel, or do something. The rights of man are held to be universal: valid at all times and in every place, pertaining to human nature itself. It became the basis for a nation of free individuals protected equally by law How to cite Essay About The Rights Of Men, Essays
Friday, December 6, 2019
Effects of Legal Framework Woolworth Limited
Question: How legal frameworks affects Woolworth limited. Answer: Introduction This report examines the management of Woolworth Limited Company Australia. The aim of the report is to study the various legal frameworks and policies and observe how they influence operation of the company. The report will also examine some of the international policies that affect the business at a global level Woolworth Limited Background Woolworth Limited is one of Australias biggest retail company regarding revenue and the second largest in New Zealand. It boasts of being the biggest liquor retailer in Australia and also offers gaming and hotel services. With its headquarters based in Sydney Australia, Woolworth runs about 961 stores in Australia alone and boasts of 111,000 employees who are stationed in various stores and distribution centers to run its operations. Globally the number of staff working for this organization stands at 193,000 according to Woolworth annual report of 2016 Its products are mainly sold in supermarkets, hotels, and pubs. In supermarkets, it operates under the Woolworth brand while in liquor stores it supplies Dan Murphys and BWS. In hotels and pubs, Woolworth Limited operates under the ALH Group (Australian Leisure and Hospitality Group). The group is believed to own over 10,000 poker machines in Australia which bring in over $1.2 billion regarding revenue each year. In summary, Woolworths ranks amongst the top food retailers in the world and approximately 31% of market share in Australia(See appendix 1) Changes in the market structure have pushed organizations to think outside the box when it comes to developing strategies that will lead the company to profitability. One of the main factor that affects and determines which strategy is to be used is the external environment. According to Hollensen (2007) the strategy adopted by Woolworth limited is aimed at achieving higher profitability and growth while at the same time minimizing operational losses. In addition the analysis further indicates that Woolworth just like other global companies is susceptible to environmental factors that might affect its operations and profitability in the long run (Kotler Armstrong, 2010). Competition Policy Review Woolworth has been making a difference in terms of profit margins in the recent past, but the introduction of major amendments in the competition policy which seeks to introduce major micro-economic reforms threatens the growth of this organization. Some of the major concerns that Woolworth has raised concern over and will affect the profit margin of the company includes the amendments in the Consumer and Competition Act of 2010 that will create a leeway for misuse of market power provisions. Changes in this clause may negatively affect the performance of Woolworth in the already volatile market. For instance the amendment of clause that would see non prohibition on price discrimination introduced into the competition policy has been welcomed by main players in the grocery sector as this would give and a better opportunity to increase their sales revenue. In addition an amendment that would see greater flexibility in the notification process for collective bargaining by upcoming businesses has also been highly welcomed by players in the grocer sector. Despite this there those amendments that have raised concern in the circles of management at Woolworth with regard to the competition policy. One of such amendment has been the extension of section 45 of the Competition and Consumer Act to cover what is reffered tto as concerted practices.If implemented this will have a negative effect on competition and in worst cases be harmful to the consumers who are at the receiving end. Another detrimental reform that may negatively affect woolworths perfomannce would be the introduction of the infamous effect-test Competition Policy Agenda Woolworth is operating in a market that is highly volatile and any changes to the competition policy may equally affect the performance of the business. The Australian government has moved to introduce various amendments in the competition policy some which have further favoured the business while others have been seen as a threat to the operation of the business. Woolworth as a retail industry in Australia has been one of the leading retail store in the industry. The firm has achieved a significant level of the market share and exponential growth across the Australian retail industry One of the main factors that has drove Woolworth into profitability especially in the Australian retail industry is the ability to operate multiple stores thus having the advantage of being spread over a larger geographical area as compared to its competitors. It commands about 31% of the market share in the Australian market alone (Kotler, et al,2009) Woolworth is also famous of their high food safety standard which has seen it attract more customers in the recent past. Safe and fresh products are always an attractive bargain for customers and this has further pushed up sales in major Woolworth outlets in Australia. In addition the prices of Woolworth products are affordable and this has attracted more customers to shop at their convenient stores (Johnson, Whittington,and Scholes, 2009),. Woolworth is also offering value for money to its clients. For instance, their products are fresh and hygienically prepared for the end consumer. This includes fruits and vegetables and other grocery products. The firm has gone ahead to partner with best farmers in Australia and its environs to supply them with fresh farm produce (Cadle, Paul, and Turner.2010). Legal Factors As Woolworth boasts of higher profit margins environmental factors continue to affect the productivity of the company in the Australian market. A closer look at its operations data show that the wine making business and its petrol investment have direct effect to the environment and thus having negatively affected its operations Legal factors has also played a role in affected the profitability of the company. Policies such as carborn tax that have been introduced by the government in Australia have seen companies such as Woolworth counting their losses. Other policies recently introduced such as the adoption of fair price policies have had similar effects on the profitability of the company (Wether and Otter, 2014). Political factors .Any political lobbying that may lead to the amendment of trade policies within the Australian economy may adversely affect the profitability of Woolworth in this market. Changes to local or national laws that do not support favorable working environment may in turn affect companies that are to operate under this new political dispensation (Starlin,2003). This might have serious implications on this firms in terms of profitability. In the recent years the Australian government has launched a series of laws that seem to negate fair competition in the market. This policies have seen to target specific companies within the retail industry and in the long run this companies have recorded losses. This companies include Woolworth. Their argument has been that Woolworth and other companies are enjoying monopoly and market dominance hence the need to amend the law to favor other players Economic .Factors that affect economy such as the rate of inflation and the weakening of the Australian dollars have been observed as serious economic factors that may bring a company to its ground. Trade regulations have also been seen as a threat to profitability of many businesses. A look at Australian retail market reveals that a deep in the market conditions as a result of bad economy has eventually throne the retail market into disarray. This has in turn negatively affected the productivity of market players such as Woolworth. Weakening of the Australian dollar and high inflation rates has further worsened the situation ((Woolworth Annual Report,2016) Technological advancement has also been seen as a key driver of the economy. Global companies like Woolworth have taken advantage of this tool and they are raking millions of profits due to efficiency and cost effectiveness that has been achieved as a result of technology. For instace looking at the Australian market, Woolworth has adopted the use of technology. Use of green refrigeration technology is just but a few of the many places where technology has been adopted in this company. However this tool has its fair share of trouble since it comes with disadvantages that may affect the productivity of the organization (Arthur, 2009). Cross-cultural practices and social factors should also be considered by company that is seeking to penetrate the market that it operates in. In Australia social factors are influencing consumer pattern. With this in mind companies need to invest heavily on the social and cultural practices of the consumers in order to push their products to potential consumers. Woolworth will have to develop ties with the local community through engagement and corporate social responsibility to increase customer base (Burt. Starlin,2003). An in-depth analysis of Woolworths limited has been conducted with an aim to assess the important strategies that have been in put in place to drive productivity. The result of the analysis has shown that Woolworth has specifically focused its strategies to control the market share in the Australian retail industry while at the same time attaining double growth in its operations. It is evident that the growth being experience in the firm is as a result of its strong commitment towards delivering high quality products to its customers while at the same time valuing its employees. The analysis of the macro environment facing Australian retail industry has had a direct impact on Woolworth as a firm operating within this market. Political conditions, social trends, changing demographic patterns and competitive business environment have all negatively affected the profit margin and overall growth of Woolworth.(McDonald and Wilson,2011). Conclusion According to the analysis, the Australia retail industry is flooded with companies offering similar products at almost the same price as Woolworth. Other retail stores have moved an edge further to cut the prices of their products so as to attract more customers to their stores. This move can adversely affect the profit margin of Woolworth especially if the competitors are offering high-quality products at a lower price. Woolworth needs to come up with a strategy to mitigate market price-wars that may arise as a result of this. For starters, they should avoid paying attention to the price competition and focus more on improving service delivery thus having an extra edge over their major competitors. They can also plan to buy out the upcoming new players in the market to reduce the level of competition Finally, the Australian retail market is a volatile market. Therefore Woolworth will be required to be in constant consultation with market observers in order to come up with strategies that will see the company sail through constant changes in the environment they operate in. This therefore will require strategies that are flexible and can accommodate sudden changes brought about by external environment(Porter, 2010). Economic indicators should also act as a red flag for the company when crafting up strategies that would see the company maximize their profit. Changes in the legal frame work will also have an effect on the operation of such firms and as a result this companies should always be on their feet thinking of how to maximize profit and minimize loss irrespective of these eventualities References Albaum, G. Duerr, E.2008. International Marketing and Export Management. Sixth Edition Albaum, G. Duerr, E.2008. International Marketing and Export Management. Sixth EditionPrentice Hall. Arthur, W. B.2009. The Nature of Technology. New York: Free Press. p.28. ISBN978-14165-4405-0. Burt, D. Starlin, S.2003: World Class Supply Management, Eighth Edition Cadle, J., Paul, D. and Turner, P.2010. Business Analysis Techniques, 72 Essential Tools for Success, BCS The Chartered Institute for IT. Feenberg, A. 2001. Transforming Technology. New York: Oxford University Press. Hollensen, S. 2007. Global Marketing. (4th Ed.) Prentice Hall. Johnson, G., Whittington, R. and Scholes, K. 2009, Exploring Corporate Strategy withMyStrategyLab,Financial Times/Prentice Hall. Kotler, P. Armstrong, G. 2010. Principles of Marketing. (13th Ed.). Pearson. Kotler, P., Keller, K.L., Brady, M., Goodman, M., and Hansen, T.2009. Marketing Management, Pearson Education. McDonald, M. and Wilson, H. (2011), Marketing Plans: How to Prepare Them, How to UseThem, 7th Edition, John Wiley Porter . E. 2010. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Voiculet, A., Belu, N., Elena, P., Rizea, C. L. 2010. The impact of external environment on organizational development strategy. Constantin Brancoveanu University. MPRA Paper No.26303, Retrieved from: https://mpra.ub.uni-muenchen.de/26303/. Woolworth Annual Report, 2016 Woolworth Annual Report, 2016
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